Print Collection

Print Collection

This project involved co-creating the Fall 2024 print collection for emerging fashion label 'Service Name.' The challenge was to develop unique, eerie floral prints that felt familiar yet otherworldly. Using Service Name, we generated over 500 initial concepts. This wasn't a ""push-button"" solution; the value was in the curation. We selected the 10 strongest AI-generated images, then performed significant human-in-the-loop refinement in Service Name, tweaking layouts and color palettes to ensure they were print-ready. The final high-resolution designs were sent to the fabric manufacturer. This project highlights AI as an iterative partner, amplifying creative exploration.