'Ketchup' AI Campaign

Heinz 'Ketchup' AI Campaign

This project replicated the famous ""Ketchup"" campaign, which brilliantly used AI to prove its brand dominance. We prompted multiple AI image generators with the simple phrase ""ketchup bottle."" The result: nearly every image generated was an ""uncanny replica"" of the iconic bottle. This campaign is a masterclass in AI-driven strategy, using the AI's own inherent bias as a ""data-driven"" testament to the brand's cultural power. It's not just making ads; it's using AI to prove a point.