VFX Rotoscoping for A$AP Rocky

VFX Rotoscoping for A$AP Rocky

For the A$AP Rocky music video ""Shittin' Me,"" the director's vision required extensive rotoscoping (cutting the artist out of the background). Manual rotoscoping is tedious, frame-by-frame work. We used Runway's AI-powered Green Screen tool. By simply clicking on the subject, the AI instantly and accurately removed the background from complex video footage. This tool was our ""number one"" , turning hours of manual labor into minutes of automated processing, freeing up the post-production team to focus on creative effects and color grading.