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Generative B-Roll for Marketing

A digital marketing agency needed a constant stream of high-quality, unique B-roll footage for social media ads, but was stifled by the cost and ""canned"" look of stock footage. We integrated Google's Veo into their workflow. Veo's ability to generate realistic 1080p+ video clips from text prompts allowed the agency to create hyper-specific B-roll (e.g., ""a cinematic shot of a person logging into a laptop in a cozy cafe, evening light""). This provided an endless library of unique, on-demand visual content, drastically cutting costs and increasing ad relevance.