Nike: Rapid Logo Iteration

Nike: Rapid Logo Iteration

This project, replicating the process used by major brands like Nike 3, involved using machine learning to rapidly iterate on logo designs. We trained a model on Nike's existing brand guidelines and design history. The AI then generated thousands of customized logo variations for specific products and campaigns, all while adhering to the core brand identity. This automated customization allowed for rapid production of logos for various products, demonstrating how AI can enhance, rather than replace, an established, iconic brand identity.