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Heinz 'Ketchup' AI Campaign

  • Writer: Victor Anferov
    Victor Anferov
  • Nov 8
  • 1 min read
Heinz 'Ketchup' AI Campaign

This project replicated the famous Heinz ""Ketchup"" campaign, which brilliantly used AI to prove its brand dominance.21 We prompted multiple AI image generators (DALL-E 3, Midjourney) with the simple phrase ""ketchup bottle."" The result: nearly every image generated was an ""uncanny replica"" of the iconic Heinz bottle. This campaign is a masterclass in AI-driven strategy, using the AI's own inherent bias as a ""data-driven"" testament to the brand's cultural power. It's not just making ads; it's using AI to prove a point.

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