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Lidl 'Lidlize' Co-Creation Campaign

  • Writer: Victor Anferov
    Victor Anferov
  • Nov 8
  • 1 min read
Lidl 'Lidlize' Co-Creation Campaign

This project was based on the award-winning Lidl ""Lidlize"" campaign.22 Lidl empowered its audience with AI-driven creativity, allowing them to generate visuals. The most-liked creation was then produced as a real product. This campaign shifted Lidl from a simple retailer to a ""co-creation powerhouse,"" turning customers into viral content creators. It generated 1.7 million+ unique visuals and had massive organic reach with zero paid media, proving the strategic power of democratizing creative AI.

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